WTF: We are the number 1 brand
Thursday, June 07, 2012
I went to the PC show at Suntec today with my friend, looking to see if there's anything interesting around.
She needed a desktop, so she opened up a brochure and saw this.
"brand_name is the top brand in South-east Asia"
Then it showed a very simple graphical depiction that their company is number 1. So she asked me, "number 1 in what?"
I stared at her for a moment and then realize, dafuq, I have absolutely no idea. It's probably because they're the top selling brand, which is why they used that rather confusing term in the brochure. But since it's the holidays, I can't help but over think about this.
WTF do they mean when they say that they're the number 1 brand?
If they mean sales, then it has nothing to do with whether the product is good or not. It just so happens that that are a lot of people buying it. That's just sales and finance, that has nothing to do with the quality of the product.
Of course, you could argue that due the amount of people buying that brand, it must mean that it is of good quality. The truth is, that is just something you inferred, it may or may not be a fact.
If they say that they have the lowest customer return rate, or the lowest hardware failure, or the best performance, or something like that. That has logical, tangible value to those words. Just saying that you're the number one brand is just stupid and plain confusing.
Then I realize, of course.
"The whole point of sales is to confuse and cheat people's money."
To that point, I cheer and applaud their skills in pulling that language trick on everyone. Fuck you marketing people.